LLL Domain Craze
Domain auction marketplaces have raked in handsome commissions from the sale of three letter domain names of all extensions (hence the globally accepted forum code, ‘LLL’). Sure, one would anticipate three letters of any sort would denote acronyms, quick typing or perhaps something marketable later on. The craze, however, does have some more intriguing reasons behind their immense sales volume. Here we’ll look deeper into the 3-letter domain name balderdash to see whether you’d benefit, or flop, from obtaining these soon to be ‘archaic’ domains on top-level extensions.
Name Shortage Imminent
Branding businesses solely off domain names has become rather pricey, mainly because words commonly found in English dictionaries aren’t always plausible for naming corporations. Household names are mainly taken, or are being ‘squatted upon’ which prevents usage or buying them outright. Sure, one could raise mitigating circumstances which merits overtaking the domain, yet would waging legal war do anything more than draw further indolence from the owners? Probably not. For this reason, snatching up these three letter domains across the Big 3 – COM, NET, and ORG – should be your best bet if the price is worthy of investing.
Google Enables Branding
Since social media, content curating and other forms of marketing allow any domain to be easily branded, having any three letter domain could prove worthwhile – although one should probably make their business acronym when possible, at least. Nonetheless, recent changes to algorithmic standards implemented by Google makes keyword meta tags arbitrary, content and socialization vital, and your search position based off more ‘current’ values related to consumerism. Three letter domains, synonymous with easier typing, simply sweeten the branding deal for new businesses.
More UDRP Proof
Honestly, will someone litigate against you for your hjx.com domain name? It would take some act of ingenuity to prove that H-J-X was impeding business operations, causing loss of income or was something your grandmother cherished. Cybersquatters prefer taking celebrity names, most nouns are taken and businesses are usually wise enough to patent their business name to protect any domain registrations. Under Uniform Domain Dispute Resolution policies, an obvious infringement must be proven before egregiously claiming three-letter domains are found to be in violation. For this reason, people are eating them up, squatting them and making boatloads of moolah.
Why Go Nuts Over Low Type-In’s?
Domainers choose easy to remember, currently trending or otherwise memorable domain names for parking revenue. After proof of revenue is produced, they’ll flip those domains onto the next guy, pocketing somewhat small traffic. Since you probably won’t type in xru into address bars today, why do people love these lower traffic snatching domains? Quite frankly, they’ll eventually become prehistoric. And we’re all rather ‘hip’ on how much more antiques can sell for, making these domains choice.
Besides, eventually someone will contact the registrant to see about purchasing the domain name since it will be prudential in branding newly formed businesses. Although new applications are being submitted for new extensions daily, nothing will die down in the LLL marketplace because they’ll sell relatively quickly, somewhat inexpensive and flip for thousands.
- License: Creative Commons image source
Roger Klawinski is a freelance writer, domainer and website owner who follows domain trends.Google+