Sharing a Blog for Fun and Profit
While blogging has become a popular way of starting up an online marketing site, many busy marketers are finding that continually coming up with fresh content can be somewhat time consuming and even a bit of a creative drain. One solution is to share blogging chores with a partner or even several friends or family members.
Sharing a blog allows for fresh content, differing points of view, and more starter subscribers, as each participant’s friends will no doubt take an interest. Blogging duties can be shared on a strict rotational basis or a more relaxed, looser arrangement, with participants contributing spontaneously as inspiration strikes. One successful format is a back-and-forth sort of banter, where each participant presents a distinctly different point of view on a topic.
Setting the Ground Rules
While blogs with a large number of participants will generally have one administrator who sets up the blog, chooses the Premium WordPress themes for the blog and thence forth approves and posts all contributions, a true partnership blog will grant administrative privileges to both participants. In this case, it is necessary to set some ground rules. Participants should agree on the nature of the site, what kind of tone they are trying to set, and what kind of content they plan to post.
To avoid posts that are too lengthy and end up losing the reader’s interest, a maximum post length of 800 words or so may be a desirable ground rule. Blog partners should discuss beforehand what type of content they wish to avoid, particularly with family members who may not wish to air dirty laundry, so to speak. They should agree not to alter each other’s posts, even to correct misspellings or poor grammar unless the other agrees to the change. They should decide whether they wish to use last names, or names of other friends or family members, or assign nicknames or code names instead, if the blog will be personal in nature.
Agree to Disagree
While back and forth friendly arguments and banter can make for lively and interesting blog posts, blog partners should avoid subject matter that will inevitably lead to an unpleasant online argument, name calling, and ultimately the dissolution of the partnership. While reality television is a popular phenomenon, people who read blogs tend to be somewhat more discerning and are generally not looking for a verbal Jerry Springer episode.
Keep Your Eyes on the Prize
All participants of the blog should remember that the whole purpose of the blog is to bring in traffic to the online marketing site. Blog posts should be interesting, fresh and informative, and most of all, relevant to the site’s purpose. Posts with shock value and no content will turn readers away before they’ve even had a chance to check out the site. Blog partners should also remember they are not in competition. A good blog post benefits the site and all of its participants.
By sharing a blog with a best friend, family member, significant other or even business partner, bloggers can leverage their diverse personalities and the intricacies of their relationships to bring interesting themes to what might otherwise be run-of-the-mill blog posts. People tend to come back when they feel as though they know someone; they begin to develop an interest in their lives and want to read the next chapter of the story.
Finally, sharing a blog can be a lot of fun. It’s a great way to keep up with friends and family, and can include any number of participants, as long as there is a common theme and everyone remembers to be courteous and follow the ground rules.
Anny Solway is an original writer at ThemeFuse.com – a leader in the premium WordPress templates industry. She is fond of sharing online marketing and blogging ideas.Google+