Autoresponders are email management systems that automatically sends out a series of emails to your contacts when they sign up to one of your email database lists.
Autoresponders – The process;
You add a sign up form for your newsletter on your blog.
Someone reads your blog and wants to know more so adds their name and email address.
Your autoresponders sequence starts by sending them a welcome message shortly after they sign up.
A few days later your autoresponder sends them email No.1 in a series you have written.
3 – 5 days later, your autoresponder sends them email No.2
3 – 5 days after that, your autoresponder sends them email No.3
This can go on indefinitely.
The purpose of these autoresponder emails is to build a ‘relationship’ with your new contact, by offering them valuable information, news, downloads etc and to demonstrate that you are a great resource for them to get their information from.
The first few emails that you send should be ‘soft sell’ in their approach. Try to give more than you take at this stage. If you just slam them with sales pitch after sales pitch you will have a high ‘unsubscribe’ rate and you want to retain your readers for future offers.
A very successful autoresponder series, should build up to a package promotion that the reader needs in order to save time, money etc.
If your offer helps people then they will sign up to it in volume.
You could begin by drip feeding snippets of information about your niche, without completing the circle in terms of the whole ‘how to do it’ information. All you really want to do is to identify their problem and empathise with them.
Build this empathy and connection during the next few emails, giving away a few useful tips that people can easily use.
In emails 4 – 6 you then want to introduce your offer, i.e. join our members group to receive step by step help, insider tips and information from industry professionals etc……. make this a low cost option.
You should then have a mid price option with bells and whistles for those ‘serious’ readers who want to get where they are going faster.
At the top of the scale you should then have a premium product with a high ticket price for your ‘Platinum’ members.
It is important to define the differences between packages so that you attract the low cost options, while making your readers aspire to the premium products and memberships.
There are various up sells you can add into your offers in order to increase your profitability, but start with a simple structure that will offer value to your members.
Use autoresponders wisely and they will sell for you on auto pilot.
If you like this post, please feel free to share it using the Share links below, thank you.Google+