There are two sides to email marketing, you can send to random lists bought online, or you can send to a targeted list of people that you know are interested in your niche and are willing to receive your information.
Basing your Email marketing around random lists is fundamentally Spam, and is not a route that we would recommend.
Not just because the returns are low, typically less than 1% open rate and 0.001% conversion, but because if your domain receives enough complaints regarding Spam, you can lose your domain completely. This makes it risky and should be avoided in our opinion.
Sending to ‘your’ list of interested people is far more lucrative and the open rates are much higher. You also will receive very few Spam complaints so your domain will be safe.
To be able to send to ‘your’ list, you need to build a list in the first place. By now you should be gathering email addresses from your blog using a free download as we explained HERE
In addition to ‘your’ email marketing list, you can also piggyback on the email marketing lists of related sites. It is quite common practice for bloggers to join forces and share their lists. In practice this usually takes the format of colleague X adding some of your content to him next email, so you won’t actually get access to their whole list, but you will potentially get in front of a lot of people who are on topic.
In order to do this successfully, you need to form some alliances with similar but non competing blogs. If you sell kids bedroom furniture, but not toys, then find toy related blogs and get in touch.
In exchange, you will probably be expected to add some of their content to your next email too, so the bigger your list, the more likelihood that they will want to accept your proposal.
The object of this exercise is to add as many people as possible from their list onto your list. Make sure that whatever offer you send out via their list, it needs to capture the email address of the prospect, or make a sale.
Your list needs to be treated as a valuable sales tool, so cherish it and protect it by only including quality offers from your affiliates.
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