Finding a Niche for your Blog
Your Niche is the subject that your blog is going to cover, Finding a niche for your blog is important for two reasons, firstly you need to be able to stay enthusiastic about your niche if you are going to keep producing quality content, and secondly, your niche needs to be financially viable, with enough scope to be able to keep adding new content to it.
There is very little point choosing a niche just because there is a market for it, as if you don’t have a passion for your subject matter, then you will soon lose enthusiasm and subsequently fail to keep producing good quality content on a regular basis.
You need to have a genuine interest in creating and sharing great content that adds value and will enable your readers to benefit from your knowledge and incite on the topic.
It is also important of course to choose a niche that has a viable market. At the end of the day you need to have enough readers, or potential readers to be able to make money. There is of course a certain amount of ‘build it and they will come’ about blogging, but you need to carry out some research to be sure of targeting a truly viable niche.
If this blog suddenly disappeared tomorrow and I needed to start a new one, I wouldn’t go for a niche just because it had a lot of potential traffic. I would pick something I was truly passionate about and knew that I could get excited about.
Similarly, if your niche is too limited, then you will struggle to add much new content after you have covered the main points.
The Process of Finding a Niche for your Blog
Where you first start finding a niche for your blog, you need to consider the size of your potential audience. If you are going to blog about something very specific, then you will be immediately limiting your potential readers. Instead, aim for a niche that covers a wide enough niche that will allow your blog to expand with the subject.
Instead of blogging about a tight niche such as ‘Female Dalmatian Training’ think instead of ‘Dog Training’, and include your specialist area of expertise within that. In this example, there are in all likelihood very few people looking at any one time for ‘Female Dalmatian Training’, but there will be many, many more looking for the broader search terms associated with ‘Dog training’.
How to Research your Niche
You need two basic free tools to get started researching your potential blog niche;
The Google Keyword keyword tool allows you to see how many searches are being carried out for keywords you enter.
Sign into your Google account to get a full set of results from the tool (up to 800 results rather than 100 if logged out).
In the left hand side menu, select ‘exact match’ as your only option, otherwise you will see inflated figures that will lull you into a false sense of the traffic available.
Type of paste in your initial keywords related to the nich that you are researching and if you click the ‘keyword ideas’ tab rather than the ‘Ad group ideas’ (which seems to be the default setting) then you will see a list of potential keywords related to your niche.
You can also choose the demographic location for keywords depending on the size of the market you are going to target.
In order for your niche to have real money making potential, you should be looking for keywords with more than 10,000 – 12,000 hits per month.
Realistically, the No. 1 ranked site in google organic results will receive around 30 – 40% of this figure per month per keyword. This is because of the nature of searches and the way that Google create their traffic data.
Once you have found some viable traffic associated with your niche, you should check the long term prospects for the niche you are considering.
You can download your complete keyword data list by clicking on the ‘download’ button. You can then save the spreadsheet and sort the data by traffic volume to give you a better idea of the keywords you should be focusing on for your blog.
Google trends will show you the growing or shrinking popularity of your potential subject matter. Just type in the term you are thinking of and you will see if it is a rising or falling market.
You can also see the countries that most of the traffic comes from, which will drastically help with your targeting in future.
Ideally you should target a growing market….. no one wants to chase shrinking returns on an ongoing basis. If you potential niche is growing or is broadly static then it is a good niche to get into.
For our ‘Dog Grooming’ example, you will see that the market has been steadily increasing since 2004 and is predominantly searched for in the US, Canada, the UK and Australia. The trends tool will also suggest additional keywords that you might not have found during your initial research so be sure to include those in your traffic analysis.
Niche Selection Top Tip
The secret at this point, when you are finding a niche for your blog, is not to limit the scope of your blog too much at this point.
For your blog to develop into a money making business, you are going to be writing fresh content about your niche for months and years to come, so you should pick a niche that has enough scope to let you be flexible.
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