Google+ potentially holds several advantages over Facebook and Twitter because you can group your contacts into circles, and then share your content with some or all of your groups.
This allows you to target specific people if you choose to do so.
Once you have set up your Google+ personal account and connected to some contacts, you will have some circles, family, friends, work, golf club etc
Setting up a page for your blog is the next step.
Make sure to include as much detail on your page as possible.
Once you have your page completed, you can post about your blog posts and share with your followers and circles.
No one is sure at the moment whether Google+ will take off and become a true rival to Facebook, but being a Google product, and bearing in mind the lengths they are going to to promote it, I wouldn’t bet against it one day becoming a true rival.
The issue Google is facing is that Facebook has at the time of writing this, 1 billion members while Google+ has a tenth of that.
Will people switch to a potentially better network if their friends aren’t on it?
Will people bother to run two accounts?
Do most people have the time and inclination to be bothered to learn the ins and outs of a second social network?
Some of Google+’s features work more efficiently that Facebook’s, and being a Google product, you can guess which one will have more influence on your search engine rankings?
An active presence on Google+ can only benefit you blog, as your content is shared among its users.
As with any social network, for your marketing to be effective, the more people you are connected to, the more beneficial you will find it to be.
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