How To Start Growing Your Blog Traffic
Let’s assume by this point that you are already creating great quality content, and using compelling headlines to attract readers to your posts….. if you aren’t then take a look at these two posts about writing high quality content and writing great headlines. If you are doing both of those right, then you are ready to start growing your blog traffic. We have linked to relevant posts from each section so you can read detailed, step by step guides on how to carry out each differentelement of blog promotion.
Where Does Blog Traffic Come From?
Blog traffic originates in many different places, and your task is to harness as many of those sources as possible so you receive lots of interested visitors. These are lots of low cost ways to drive large volumes of traffic to your site, but a word of warning, in most instances, you will see little return from random visitors, even if the cost of getting them looks too good to pass up!
What you are looking for to begin growing your blog is ……. targeted visitors. You want the people who are online actively looking for information about whatever it is that you are blogging about. Those are the visitors that will convert into sales for you and allow you to make money from them. If you only attract random surfers, then your job of selling will be twice as hard, as you will first have to convince them that they need what you are selling, and then convince them that your solution is the best one for them.
Targeted visitors are the only surefire way of growing your blog so you can start selling in volume online.
Where Do Targeted Visitors Come From?
Targeted visitors hang out in many locations online including search engines, Google, Yahoo and Bing, social media including, Facebook, Twitter, Google+, LinkedIn, Pinterest forums, chatrooms, YouTube, StumbleUpon, Email Marketing, etc
By now you are probably asking yourself the question….. How do I actually promote my blog?
Google and Search Engines
The internet basically organises information. Google is just a filter, which by means of it’s popularity steers it’s users to what it considers to be the best results for any particular query or search.
If your blog is positioned in the path of that targeted traffic then you will receive your share of those people, who have already been pre-qualified as being interested in your blog topic. Because of the amount of users Google has daily, it is a primary way of growing your blog traffic.
Positioning your blog in front of Google traffic can be done in several ways, SEO to rank high up for search terms that have high volumes of searches, pay per click advertising, Google Local/Maps, Google Images, Google Shopping, YouTube, Google News, all of these give you the opportunity to rank on the front page of Google.
Your aim as a blogger is to write each of your posts in a format that will allow Google and the other major search engines to rank them as highly as possible. There is a step by step process for structuring your posts to rank well here.
You then need to get other ‘authority’ sites to link to your content to boost your search engine rankings…. find out all about link building.
Sharing your Content
If you haven’t already done so, you should add the ‘share buttons by lockerz’ to your plugins. This little plugin will allow your visitors to easily share your content with their social networks, helping to spread your content around the web, thus growing your blog traffic further.
Additionally, it also makes it really easy for you to share each post that you write on your social networks, driving instant traffic when you do so. Get in the habit of sharing everything that you write. It will soon give you a feel for which posts are the best received and which don’t work so well.
It is important that you bookmark all of your blog posts…… follow this post for step by step instructions
Ping Your Blog
Pinging is the process of telling the search engines that you have published new content, so you should get in the habit of pinging your blog every time you publish a new post.
Email Marketing is all about your list. The list of interested people whose email addresses your blog collects for you on a daily basis. If you are not set up to capture peoples email details yet, you really should be, because building your email list is the key to your long term success as a blogger….. read this
If you haven’t already installed it, get this plugin to multiply your newsletter sign up rate.
Once you have started building a contact list, you can set up autoresponders to send a series of messages to new sign ups at a set time after they have joined your list. Tis is where you will start to capitalise on the power of your list. Read more about autoresponders here if you haven’t already get started email marketing here.
Social media sites are a great way to drive traffic to your blog. As with any traffic stream, you need to understand how they work if you are going to get the most from them.
Social media, like every other traffic source is all about gathering interested people in one place. All those traffic streams then send people to your blog, which is guess what?….. gathering lots of likeminded people in one place.
This is the key to growing your blog traffic and making money online, finding all of the people who are online that are interested in your niche subject, then all you need to do is to stay in touch with them (that’s where your email list comes into it’s own) and you will have a market place of interested people to whom you can sell related goods and services.
More about Growing Facebook Traffic
More about Growing LinkedIn Traffic
More about Growing YouTube Traffic
Grow Your Blog Traffic
Guest blogging is much as it sounds, you write a high quality article and ask another authority blogger to publish it on thier blog, linking to you. It is fairly common practice for bloggers to post good quality content for you, and the backlink that you get from a guest blog post will help your search engine rankings.
Web 2.0 Posting
Web 2.0 sites are free blogging sites such as webs.com, squidoo.com, tumblr.com, blogger.com. These can be used to drive traffic to your main blog posts and work well as satellite blogs. If you add high quality, uniger content then they will often rank well and that is where their traffic comes from.
A blog carnival is a collection of related blog content, put together and published by someone in a related niche to your own. Because they are large posts of related content, they are great for driving related traffic as well as for the link to your content that they will give you.
Link to Other Blogs
Dumb as it may sound, if you start linking to other blogs (especially WordPress blogs) then you will soon start to attract new readers. This is because of ‘Trackback’ links…. find out what they are and how trackback links will help you grow your readership here.
Advertise your Blog Free
In most cases, the more traffic a site has, the more it can charge you for advertising. You are paying for their footfall. There are however, many free advertising alternatives which collectively will add up to give you a lot of free traffic if you are prepared to put in some work initially. Free traffic can be very good quality if you set yourself up correctly.
1001 free advertising ideas to get your blog seen is a post we put together which lists all the free advertising options available to you in one place.
Other Blog Promotion Essentials
Technorati is a blog ranking site that monitors the blogosphere and evaluates blogs depending on their performance. Adding your listing on Technorati might only drive 1 – 5 new visitors a day to begin with, but that will add up to 500 – 1000+ unique quality visitors a year from a high quality, authority site.
How to Legally Steal Google Traffic!
This isn’t as sinister as it sounds! There are several ways that you can piggyback off of the sites that are already ranking in the top ten of Google for the search terms that you want to rank for…… find out how to legally steal Google traffic
Promoting your blog requires you to put in some work in different areas. All you are going to do is to create as many ‘virtual doorways’ as you can in as many high footfall places as possible.
The more doorways you create, the more people will find their way to your blog and begin to interact with your content.
For more help and guidance in growing your blog, download our free ultimate blogging guide;Google+