How to Promote your Blog
Let’s assume at this point that you already have a blog, you have set it up to work efficiently and are adding original, high quality and unique content to it……now you need visitors and to get visitors you need to promote your blog……… if you haven’t started your blog yet, go to creating a blog for detailed setup guidance.
Blogging is a two part process, first you need a great blog with valuable content that your readers will get value from, and THEN you need to promote your blog so people are able to find it.
Promoting your blog should be an integrated part of your blogging strategy so if you don’t yet have a strategy in place, now is the time to start one.
Promote your blog
There are many ways to build your traffic and promote your blog, but the fundamentals to promote your blog are the same across all blog promoting activity. Each link that you build pointing to your blog content will promote your blog and help to increase your blog traffic.
Our blog is called Million Pixel Driver and that name came into being because we see one million pixels as the target that you should ultimately aim for if you are seeking ‘world domination’ for your niche!
The good news is that you can promote your blog with a lot less links than that, but just imagine for a moment how much traffic your blog will get when there are one million other sites linking to your blog content from around the world?
The other good news is that you won’t have to create all of those links yourself. As your blog grows in popularity, other people will link to your content for you which will promote your blog and increase your blogs audience without you doing anything.
Blogging is like rolling a snowball, it starts off small and is initially hard work, but as it grows, it will gain weight and as you push it off the top of a hill it will slowly gather momentum as it accelerates down the hill.
Promote Your Blog – Strategies
We have established that if you want to promote your blog and attract lots of visitors to your blog, then you need to create lots of links in different places for potential visitors to find and follow.
That is the basic concept.
Links have two main functions for your blog promotion, firstly, they drive real people to your site, so the more links you can create, and the ‘busier’ the pages are that you add your links to, the more traffic you will attract.
Additionally, each link that you create will help your search engine rankings, because the search engines treat each link as a ‘vote’ for your website. The more votes you receive compared to your competitors, the higher your blog page will rise in the ranking results.
Search engines are a potential sourse of massive traffic vloumes for your blog. However, there are a few details that you need to pay attention to if you want to get the maximum benefit from your linking;
- Your links need to be on related, themed web pages
- Your links need to be on as many pages with high Google PR as possible
- Your links need to use related, but varied link text
- Your links need to link to relevant content on your blog
- Your links ideally need to come from pages without many links on them
- Your links need to come from as many different IP addresses as possible
- Your links need to come from a variety of different media
And most importantly;
- Your links need to come from pages that themselves have links to them.
The last point is very important, Google especially looks for links from pages of sites that are linked to from other sources.
(The above points about improving your search engine rankings assumes that you are optimizing each blog post to rank well in search?…… if you are not, see this post about SEO for blog content)
Promote your Blog – Link Building
Your Back Links need Back Links
This means that if you are going to create for example, a collection of Web 2.o sites (free blogs such as Squidoo, Blogger, Tumbler, Live Journal etc) then you will need to also create some links from other sites into those Web 2.0 blogs in order to see any tangible SEO benefit.
If you just create some Web 2.0 blogs and don’t link to them, they will not be found and indexed by Google and so your links will be worthless, BUT….. if you take the time to create some back links to them from existing, established blogs, websites, social media etc, then they will be indexed and will then give your main site a boost in the SERP’s results.
Web 2.0 Blogs
A common mistake that people make when creating addition ‘mini blogs’ to link to their main site content is that they cut corners with their content and the overall quality of the Web 2.0 blogs.
This is a mistake as many Web 2.0 sites are powerful and can rank well in their own right if you create them with the same love and care that you give to your main blog.
You should treate each Web 2.0 site that you create as a quality ‘feeder’ page introducing your main site content, so that readers will;
- Want to click through to your main content to ‘read more’
- Want to Bookmark, share and link to your Web 2.0 content.
When you create a blog you actually need to manage a small network of high quality blogs in order to drive large volumes of quality traffic.
Each and every link that you are going to create online is a ‘doorway’ into your website, so you should treat them as such. They are the first point of contact your new reader will have with your blog, so they should be of high quality (like your blog) and represent you.
Promoting my Blog – Schedule
We have a schedule of blogging that we stick to in order to promote our blog.
- We post to our main blog every 3 days minimum
- We Optimize every blog post we write
- We create additional posts at a rate of 2 – 5 per day for Web 2.0 blogs, guest blogging etc
- We share every post we create on social media
- We Ping each blog post we create
- We bookmark everypost we create on 6 – 10 bookmarking sites
- We repeat the process.
If a particular blog needs an extra shove up the search engine rankings then we focus our attention of creating more links to it over the coming weeks and months as this will push it up onto the front page of Google where the big traffic lives.
If you like this post about Promoting your Blog, please feel free to share it using the Share links below, thank you.Google+