Linking blog content
As you add content to your blog, it is important that you include contextual links (links from within your content) by linking blog content to other related content on your blog.
For a good example of a site linking blog content well, look at Wikipedia as they link a lot to everything related to one article from the others.
This creates several advantages for you as a blog owner. By linking blog content you will have a much better level of stickiness and your readers will be able to get to the content that interests them more quickly and easily.
Search engines also love to see contextual link so it will improve the overall quality score of your blog in the eyes of the all powerful search engines.
It is also important that you have a block of links at the bottom of your content, again, these should be 3 – 5 ‘Related Posts’ to make it easy for your readers to navigate your pages.
Once every 10 – 12 new posts added, you should go through your older posts and add contextual links into that content, linking to your newer content. When linking your blog content together, make sure that your new content also links to your old posts.
The aim is to tie all of your content together so that where ever visitors are, they can always reach your related posts.
If you do this then the benefits begin to magnify themselves as you not only increase you average time on site, but also create pages and content that Google likes to see.
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