Broaden Your Online Marketing Campaign
Digital marketing is evolving on a daily basis, and with this comes an increase in the overall complexities of how we go about marketing a particular product or service online, whether it is through PPC, social media or Search engine optimisation. Digital mediums can provide many online marketing solutions for your business and no business can operate in this day and age without it.
One of the most important aspects of digital marketing strategy is developing an online personality which is one of the most important parts of any marketing campaign. Your business needs to have a voice across all different spectrums of digital. Every single message that is sent, whether it is a Facebook post or infographic has to communicate in the same way to your target market. This is exceptionally important for online brand building and forming communities. Your audience needs to feel like they can relate to your company from a branding prospective as well as the products that you sell. If you are able to accomplish this then you can build relationships and turn customers into long-term assets.
Your digital marketing strategy needs to have as many mediums as possible. This is a great marketing solution for increasing your chances of reaching out to your audience with your marketing messages. Having a 360 degree approach allows you to have a variety of touch points.
PPC (Google Adwords)
Using PPC is the fastest way of growing your traffic online. Pay Per Click advertising is an advertisings system whereby the advertiser will only pay for an advert when someone clicks on it. This is one of the most powerful digital marketing tactics in your search marketing strategy. It can be very costly running a PPC campaign, but the benefits can be huge.
Search engine optimisation is the natural way of gaining traffic to your website. Unlike PPC it’s definitely not a marketing solution that is going to work in the short run. It’s an on-going process that takes many months to start getting traction but once it does, it can add more value than any other tactic. With search engine optimisation use a variety of content focused strategies that add value to your audience therefore promoting your business and driving traffic.
Dedicated content is content that is used on your website or someone else’s website to promote your company. It needs to be informative and have the right targeted keywords included that have been found through extensive keyword research.
Supplementary content is used to support your primary content focus. It can be used for outreach purposes or even placed on your own website. This is here to educate your target marketing about specific services or products that you have to offer. If content is poorly written it is going to give your brand a bad image and could lose you customers.
Paul Lontona is a digital marketing strategist based in the Philippines. He has been providing digital marketing solutions to some of the biggest firms in the world for over 10 years.Google+