LinkedIn is a major social networking website that puts an emphasis on bringing professionals from different lines of work together. It was founded at the very end of 2002, and according to statistics, it now has 200 million users. If you are familiar with Facebook and the number of users this network has, it will be easy for you to come to a conclusion that the LinkedIn users number is only what is one fifth of Facebook users. So, the question arises – should you be on Facebook or LinkedIn? Well, the best way to be noticed by a large online audience is to get the best of both worlds, and become a member of both websites. What’s better, the more socially active you are, the better the chances of your business thriving.
Facebook and LinkedIn
As we have concluded from the previous paragraph, it is essential to be present both on Facebook and LinkedIn. This is not just a preference, but one of the best SEO practices when it comes to optimizing your LinkedIn profile for search engines. Yes, when two social media titans collide, it doesn’t necessarily mean that your SEO efforts will disappear in thin air. What’s more, you and your business will benefit from merging your LinkedIn and Facebook profiles. It is advised to link your LinkedIn to Facebook, as well as other social networks, such as Google+ or Twitter. Being present on major social media websites plays a major role in promoting your business, and building your online presence. So, be a social butterfly.
This Is Only the Beginning
After you have created all the profiles and pages on the most prominent social media websites, there is one thing to know – this is just the beginning. You need to give people many reasons to follow you on LinkedIn, Facebook, Google+, and other social media websites. Therefore, invest your time and energy into using SEO techniques on your LinkedIn page.
What Are the Best SEO Practices for LinkedIn Pages?
First and foremost, you need to make sure that each and every field on your LinkedIn profile is filled out. If there is an honor or award you’ve received, there is no need to hide it from the eye of the public. The same applies to all the other fields on LinkedIn. You want to tell your prospective employers, clients, and customers exactly who you are, and not leave them any room for guessing. Further on, being given the opportunity to include three links in your LinkedIn profile, you should take advantage of this. However, you should know that anchor text matters. This being said, you should never use anchor text that is generic. Some bad examples of using anchor text in your links include: blog, my website, and so on. What you should do instead is customize these anchor texts and use keywords that are important for your line of work, giving a very clear insight into where the link will send visitors.
What Else Can You Do SEO-Wise?
There are many more things you can do in order to optimize your LinkedIn profile, and this includes joining groups, connecting with as many people as you can, and asking for endorsements, as all of this will improve your credibility.
A professional SEO company called SEO Services Jaipur offers the services of guest blogging, and Porter, who wrote this article, is one of the writers in this company.Google+