SEO for Smaller Budgets
For some small businesses, operating online can at times seem like a hopeless task. This is especially true if there is little money available for pursuing online marketing activities such as SEO. We’re not going to sit here and tell you that SEO is easy, because it simply isn’t.
The power of an SEO campaign will also be much more substantial if you are able to get a professional SEO agency or consultancy on board to help you achieve your aims. However, that shouldn’t stop a small business with little money from pursuing a range of SEO goals.
Before you start getting any ideas, we’re not for a minute suggesting that you go and find a cheap best deal option from a company that promises to bring you a number one rank for an irrelevant keyword by the end of the month. Instead, we suggest you start looking at the things you can do for yourself.
Teach Yourself Basic SEO
There are blogs, videos, online tutorials, and much more that can help you to learn the basics of SEO. You might be thinking ‘why should I only learn the basics,’ but the reality is that knowing enough to get by will actually help you to stand out ahead of many of your competitors.
It will also allow you to get your site to a good starting point should you ever decide to invest in a professional service.
Use SEO Site Tools
Whether it is Google Webmaster Tools or something altogether less extensive, there is a range of SEO site tools that anyone can pick up and start to use in order to get their website in order. Several leading SEO agencies will also have a number of tools on their own website that you can often download and use for free, so run a quick Google search and start to check some out now.
Get a Pro SEO to Design a Campaign For You
Most people know that the usual way an SEO company works is by carrying out ‘full service’ SEO on your behalf, and all you do is carry out small tasks as required by them.
However, if you are looking for a professional SEO set up on a budget, several agencies will design the campaign for you at a reasonably low price, and then hand over the plan to you so you can action it yourself.
Of course, this is going to impact on your time, but if you’re unable to commit finances to SEO, then time is going to be the next best commodity.
Look for SEO Workshops
While a large portion of workshops and conferences are aimed towards SEO professionals, many, such as SMX, have dedicated portions that look to educate individuals and businesses that are inexperienced in the field.
Attending such an event will not only help you to grow your knowledge, but you will also find yourself networking with people from all branches of the online marketing industry, and could stumble over an opportunity to create a partnership or agreement that will ultimately boost your SEO performance.
Robert is a lover of all things related to online marketing, including how small businesses can make use of SEO web tools, and regularly advises such organisations on the steps they can take to achieve search success.Google+