Making Money With Twitter
You must still be hearing this deep, meaningful question at social meetings, dinner parties and social musings.
“I don’t really understand this Twitter thing at all! Isn’t it just people telling everyone what they had for lunch or did last night? What is the point of that”?
For lot of people Twitter is in fact exactly that… a little bit like a usual cross-section of your regular conversation, to be frank. However, Social media has turned out to be totally a whole lot more! If you delve deeper into the matter, you’ll discover that social media marketing has developed incredibly in past few years.
So, we thought it would be productive to look at a few Twitter case studies that indicate how different business are using Twitter traffic to actually increase sales and make money.
JetBlue is a popular airline that joined Twitter in 2007. It is among one of the first big brands to do so. Today, they have more than 1.6 million followers.
Why did JetBlue join Twitter?
They wanted to help their customers. According to the JetBlue’s Corporate Communication Manager, Morgan Johnson, some consumers were asking the company for help, and others were sharing information that was not accurate at all. He also discovered that JetBlue customers were tweeting about various travel problems while traveling.
The company started pretty slowly, since they needed time to learn about social media – what works and what doesn’t. Johnson regards Twitter as the kernel of Truth. According to him, it is necessary to respect what your consumers/followers want. Customers are always right! We hear this statement over and over again, but never try to understand its meaning. Twitter provides you with a perfect platform to ask your followers about your brand, what changes they want to see, etc.
JetBlue also used this social media platform for customer service, much of which most companies don’t see since it happens through direct messages.
Present Twitter Resources of the Company: 6 staffers who post directly to the company’s twitter account, plus backup staff resources.
Company’s next challenge: Staffing the Twitter account 24/7 in order to ensure timely reply to customer’s queries.
Etsy is basically an online marketplace where people can buy and sell handmade products. Since its launch in 2005, the company has grown to more than 65 employees. Most importantly, there are more than 250,000 sellers on Etsy that are successfully selling their handmade goods.
Etsy recently decided to experiment with social media marketing using Twitter in a number of ways.
- Sharing valuable tips
- Alert the users to an extensively creative product from an Etsy seller
- Share info from individual sellers on Etsy through re-tweets
- Offering info regarding upcoming promotions and events on the website
- Monitor and answer questions related to Etsy that followers express through Twitter
- Collect ideas instantaneously
- Getting feedback from Etsy users to ensure better service
- Discover Etsy users’ favorite items
- Finding out Etsy users’ favorite blog designs and projects
According to people at Etsy, a business that continuously tries to build community and avidly learn from the followers will definitely find that Twitter is an amazing place, since it ties together the collective brains and thoughts of so many individuals.
Etsy has also realized over time that great content on this social media platform has the opportunity to reach thousands of new users who do not know anything about Etsy’s website. Different users will re-tweet about anything unique or creative, resulting in more followers.
Advice for businesses planning to join Twitter
For a website that specializes in handmade products, there is nothing more flattering and special than being followed by Martha Stewart. That is indeed the spine-tingling thrill Etsy recently enjoyed. According to Anda, owner at Etsy, new businesses should connect, interact and listen to the users. Getting feedback is equally important, and there is nothing more effective than using Twitter for this purpose, since it enables you to have a 2-way communication with the customers.
3. Teusner Wine
Teusner Wine is a winery with three employees that operates in Barossa Valley, Australia. Dave Brookes is the head of marketing and sales department. Brookes, who also happened to be a big cycling fan, was enjoying the Tour Down Under back in 2009 when he first noticed that Lance Armstrong had a twitter account. He started using twitter and followed his favorite athlete.
What was the company’s goal for using Twitter?
They wanted to promote their business and build solid relationship with their customers and prospective consumers.
Eventually, Brookes created an account for Teusner. In order to get the ball rolling, he utilized Twitter search for terms related to wine. He followed influential people who were talking about wine business. He started interacting with them on a personal level and conversing about wine. Brookes usually sends a friendly message to any customer he find on twitter. He says, “Thanks for trying out wine collection; we’re really thrilled you’ve tasted’em. G’day!” According to Brooke, the customers normally get surprised by their message and show excitement. Brooke has explained that they are trying to build a solid relationship based on trust (that usually comes from not selling) with their customers.
Brooke has revealed that the winery has gained more customers since he started tweeting. The company has witnessed substantial increase in traffic to its official website, including some people from Canada and US asking where to get Teusner wines at restaurants and stores near them.
Brooke also uses Twitter for sharing information about the company and gathering feedback from the customers, which helps him incredibly in improving their products. He also shares info regarding dinners and tastings featuring Teusner wines. He also reports about the events happening at the company.
Twitter has an incredibly huge number of users. You can use it to your advantage, depending on how actively you use it. So, how are you utilizing Twitter for your business?
This article was penned by Wilson Price, who is an avid Social Media enthusiast and likes to monitor its trends. He aims to be among the top SEO Resellers.Google+