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1/. Become an "Expert" in your chosen field, offer your knowledge to news stations and you may well soon find yourself in front of the lens next time a topical news item applicable to your niche hits the headlines. You will have the opportunity to namecheck your own business. 2/. Make sure that your website address is written as large as possible on all your business vehicles so that your site will be easily visible whenever a camera crew is nearby. 3/. Ask your local News station to visit your business and report on a new product/ service etc. You will be assured of 3-5 minutes of primetime TV coverage as soon as there is a quiet news day. Take the time to make sure that your URL is on display in the footage as much as possible using banners, posters, the signage on your building etc. 4/. Product placement can reap huge rewards if correctly carried out. It is vital to find the perfect fit for your product however in order for the placement to appear as natural as possible and to be taken up. 5/. Advertise on Million Pixel Driver and you could win one of ten VIP days for four people motor racing as the guest of a SEAT Cupra Championship racing driver, and see your website address on his car. The races are televised on National TV with over 64 hours of coverage across the season. 6/. Call a radio chat show as an "Expert" and offer your experience. You will have the opportunity to namecheck your business on air. (It's not TV but the listeners often outnumber TV viewer numbers). 7/. Stunts, PR campaigns and pranks are often seen as newsworthy items, a streaker always gets airtime..... just watch where you write your URL! The more original you can be the more likely your story is to get told. We live in a world where the bizarre is increasingly considered normal so you need to stand out from the crowd.
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