Social Network Advertising

 

Being able to target a specific demographic is a key advantage of Facebook advertising. Although click through rates are historically lower than Google Adwords, the advantages of demographic targeting can be enormous.

 

This method of advertising isn't suited to all business models, as many products or services are to specialist to benefit from exposure to such an audience. However, for mass market products and services, household goods, national mass market services and the promotion of brands, Facebook can be an extremely effective tool.